Document all mountain routes and create a stimulating digital user and visual experience.
Jun - Dec, 2020
Art direction, Concept , Web design, Photo & Documentation
Create a website where the user could easily understand each mountain experience and book it.
Nortrek is a tour operator with more than 10 years of experience in the desert region of Atacama. They create mountain experiences such as climbing volcanoes of more than 6,000 meters, high-altitude expeditions and trekkings. Always with the greatest respect for the nature that accompanies them on each of their routes.
A digital nomad is characterized by choosing their destinations, which is why I lived for 6 months with the Nortrek family in which we documented and photographed all their routes, combining it with my new job as a mountain guide that also helped me understand their philosophy of life and work. A true pleasure that combined two of my passions, design and mountain climbing.
This agency with high mountain experience needed to be able to sell their experiences online, as well as needing to document all their routes and organize all the information accumulated over the years.
The result is a web design that highlights the good organization of the information, as well as a quick and easy way to make reservations online.
Immediate increase in online sales, users to better understand the routes they book now without the need to ask for more information, which speeds up sales, this makes the Nortrek family spend less time on the phone and more in the mountains. I love Nortrek and Nortrek loves Supersuasive.